COGOO × SEMITRANSPARENT DESIGN × TBWA \ HAKUHODO
A new collaboration by “bicycle sharing service unit” COGOO, digital multimedia design collective SEMITRANSPARENT DESIGN and an international advertising agency TBWA \ HAKUHODO; attempts to combine new media art and social project to create a “new urban legend” with the concept of “sharing”. Through this project, they challenged social norms and highlighted global environmental issue.